Legal
Cookie Policy
Last updated: 25 April 2025
1. What Are Cookies
Cookies are small text files placed on your device when you visit a website. They allow the site to remember certain information about your visit — such as your preferences or whether you have previously consented to certain uses of data. Similar technologies, such as local storage, serve comparable purposes and are covered by this policy.
Cookies do not identify you personally, though in some cases they may be associated with data that does. We handle any such data in accordance with our Privacy Policy.
2. How We Use Cookies
We use cookies on the Cinderlane website for three broad purposes: to keep the site functioning as expected, to understand how visitors use the site in aggregate, and to remember preferences you have expressed. The specific categories are described below.
3. Categories of Cookies We Use
Essential cookies are necessary for the site to operate. They are set automatically when you visit and cannot be disabled without affecting site functionality. These cookies record your cookie consent preferences and support basic navigation.
Analytics cookies help us understand how pages are used in aggregate. They are set only with your consent. We use Google Analytics to collect anonymised usage data such as pages visited, time on site, and general geographic region. This data is not used to identify individuals and is not shared with third parties for advertising purposes.
Marketing cookies may be set with your consent when you have opted in. These include cookies set by Facebook Pixel and Microsoft Bing, which allow us to understand whether visitors to our site have arrived via our promotional activity on those platforms. We use this information for aggregate reporting only — not for targeted advertising directed at individual users of this site.
Preference cookies remember choices you have made on the site, such as display settings or acknowledgements, so that you do not need to repeat them on subsequent visits.
4. Cookies We Set
The following table describes the main cookies in use on this site.
| Cookie name | Category | Purpose | Duration |
|---|---|---|---|
| cookieConsent | Essential | Records your cookie consent preferences, including choices made for each category and the date consent was given. | 12 months |
| _ga | Analytics | Google Analytics — distinguishes unique users for aggregate reporting purposes. | 2 years |
| _ga_* | Analytics | Google Analytics — maintains session state for the current measurement ID. | 2 years |
| _fbp | Marketing | Facebook Pixel — used to record that a visit occurred, for aggregate campaign reporting. | 3 months |
| _uetsid | Marketing | Microsoft Bing — records session activity for aggregate campaign measurement. | Session |
| _uetvid | Marketing | Microsoft Bing — identifies a returning visitor for aggregate measurement purposes. | 16 days |
Third-party services may set additional cookies beyond those listed here. Please refer to their respective policies for a full account of cookies set by Google Analytics, Meta (Facebook), and Microsoft Advertising.
5. Third-Party Cookies
Some cookies on this site are set by third parties whose services we use. We do not control how those parties collect or use data gathered through their cookies. The relevant third-party privacy and cookie policies are:
- Google Analytics — Google Privacy Policy
- Facebook Pixel — Meta Privacy Policy
- Bing — Microsoft Privacy Statement
6. Your Choices
When you first visit this site, a notice will invite you to accept or decline optional cookies. You may accept all categories, decline all optional categories, or make individual selections. Your choices are recorded in the cookieConsent cookie.
You may change your preferences at any time. To do so, clear the cookieConsent item from your browser's local storage, then reload the page — the consent notice will reappear and you can make fresh selections.
You may also manage cookies directly through your browser settings. Most browsers allow you to view, block, or delete cookies. Note that blocking essential cookies will affect the functioning of the site. Instructions for common browsers are available at:
For opt-out tools provided directly by analytics and advertising networks, you may also visit networkadvertising.org or youronlinechoices.com/sg.
7. Cookies and the PDPA
Singapore's Personal Data Protection Act 2012 applies where cookies are used to collect personal data. Where analytics or marketing cookies collect data that could, in combination with other information, identify an individual, we treat that data in accordance with the PDPA and our Privacy Policy. In practice, the analytics and measurement services we use process data in aggregate and are configured to minimise the collection of individually identifiable information.
8. Do Not Track
Some browsers transmit a Do Not Track signal to websites. There is currently no consistent standard for how websites should respond to this signal. Our site does not alter its data collection practices in response to Do Not Track signals, but your cookie consent choices (as described above) are a reliable way to limit optional data collection.
9. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in the technologies we use or changes in applicable guidance. When we do, we will revise the date shown at the top of this page. We recommend reviewing this page periodically if you have questions about how cookies are used on this site.
10. Contact
If you have any questions about this Cookie Policy or about how we use cookies, please contact us at:
Cinderlane
76 Shenton Way, #14-01, Singapore 079119
[email protected]
+65 6537 1948