Privacy Policy

1. Introduction

Cinderlane ("we", "us", "our") is committed to handling personal data responsibly and in accordance with Singapore's Personal Data Protection Act 2012 (PDPA). This Privacy Policy explains what personal data we collect, why we collect it, how we use it, and the choices available to you.

If you have questions about this policy or about how we handle your data, please contact us at [email protected].

2. Data We Collect

We collect personal data in the following ways:

Information you provide directly: When you submit an enquiry through our contact form, you may provide your name, email address, and telephone number. You may also share information about your business or the nature of your enquiry.

Information collected automatically: When you visit our website, we may collect standard technical data such as your IP address, browser type, device type, pages visited, and time spent on the site. This data is collected through cookies and similar technologies — see our Cookie Policy for further detail.

Information you share during an engagement: If you engage Cinderlane for advisory services, you may share internal business materials, written documents, or information discussed during calls. This information is handled with heightened care and treated as confidential.

3. How We Use Personal Data

We use your personal data for the following purposes:

To respond to enquiries received through our website or by other means; to deliver the advisory services you have engaged us for; to send written outputs (summaries, notes, session records) as part of service delivery; to manage our business relationship with you; and to comply with legal obligations applicable to us in Singapore.

We do not use your personal data for marketing purposes without your express consent. We do not sell personal data to third parties.

4. Legal Basis for Processing

We process your personal data on the following bases: your consent (where you have provided it); the performance of a contract or pre-contractual steps at your request; our legitimate interests in operating our advisory practice; and compliance with legal obligations under Singapore law.

5. Data Retention

Enquiry data is retained for up to 12 months from the date of receipt, unless you become a client, in which case it is retained for the duration of the engagement and for a period of up to 5 years thereafter for professional record-keeping purposes. Written materials shared with us during an engagement are not retained beyond the conclusion of that engagement. Analytics data is retained for up to 26 months in standard configurations.

6. Data Security

We take reasonable steps to protect your personal data from unauthorised access, use, or disclosure. Written materials shared during engagements are stored in access-controlled environments and deleted at engagement conclusion. Our website uses HTTPS for data transmission.

7. Third-Party Services

Our website may use third-party analytics services (such as Google Analytics) to understand website usage patterns. These services may collect information in aggregate form. We do not enable advertising or tracking features beyond standard analytics. Please review the privacy policies of these third-party services for further information.

8. Cookies

We use essential cookies to support the basic functioning of our website. Optional analytics cookies may be enabled with your consent. You can manage your cookie preferences at any time by visiting our Cookie Policy page.

9. Your Rights Under the PDPA

Under Singapore's Personal Data Protection Act 2012, you have the right to:

• Request access to personal data we hold about you
• Request correction of inaccurate personal data
• Withdraw consent to the collection, use, or disclosure of your personal data (subject to legal and contractual constraints)
• Lodge a complaint with the Personal Data Protection Commission (PDPC) of Singapore

To exercise any of these rights, contact us at [email protected]. We will respond within 30 days.

10. Children

Our services are directed at businesses and their representatives. We do not knowingly collect personal data from individuals under the age of 18. If you believe we have received such data, please contact us promptly.

11. External Links

Our website may contain links to external sites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies independently.

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the date at the top of this page. Material changes will be communicated by a notice on our website. Continued use of our website after changes constitutes acceptance of the updated policy.

13. Contact

For privacy-related enquiries, contact us at:

Cinderlane
76 Shenton Way, #14-01, Singapore 079119
[email protected]